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Dr. Gary W. Hayes
- Location:
- Canada, United Kingdom
- Languages:
- English
- Issues:
- Climate Change, Disability Rights, LGBTQIA+, Health/Healthcare, Education, Racial Injustice, Hunger/Food insecurity, Human Rights
- Expertise:
- Impact Producing, Consulting, Impact Strategist/Advisor, Designing impact guides
- Cultural/racial identity:
- Caucasian
- Self identification:
- Male
Bio
I am an impact producer, documentary practitioner, and researcher working at the intersection of participatory storytelling, social impact, and research communication.
My doctoral research examined how co-created impact campaigns, developed collaboratively with Indigenous community members and healthcare leaders, can strengthen engagement and real-world outcomes. Through participatory processes, our impact committee designed and delivered a multi-layered campaign that included community-led health events, distribution to over 150 wellness centres, open-access educational resources hosted on national health platforms, and a successful international festival circuit. While modest in scale, the project demonstrated the power of relationship-centred storytelling, cultural leadership, and intentional impact planning. This work has been published in Global Health Promotion, with a forthcoming publication in the Canadian Journal of Communication.
More recently, I have expanded my practice through a story-led research fellowship, working as a Story Fellow, film director, and creative producer on a portfolio of seven short-form, impact-oriented research films. Collaborating closely with UK-based academics, filmmakers, and creatives, I support researchers in translating complex interdisciplinary research into accessible, values-led storytelling for public, policy, and cross-sector audiences. The projects span biodiversity, environmental economics, conservation policy, and human–nature relationships, with a shared focus on engagement, clarity, and real-world relevance.
Alongside my impact and research work, I bring over a decade of experience in documentary and factual television, having worked across field production, unit management, and coordination roles on international broadcast series spanning five continents. I am comfortable operating in fast-paced environments and value clarity, collaboration, and care in production cultures.
I also have experience in the non-profit and international development sector, having co-led international service-learning programmes in Jamaica and Nepal as part of my Master’s in Global Leadership. This work included programme co-design, facilitation, fundraising, and stakeholder engagement, with a strong emphasis on ethical partnership and local leadership.
My interests include participatory media, leadership and culture, practitioner-led impact models, and documentary as a relational tool for change. I am particularly interested in collaborations that move beyond awareness toward accountable, community-informed impact.
Please feel free to reach out — meaningful, honest conversations are often where the most generative work begins.
Selected Impact Sample – Health & Community-Led Storytelling
Wholistic Conversations on Liver Wellness: An Indigenous Perspective
A co-created DocuStory film and impact campaign developed in partnership with First Nations and Métis community members in Alberta. The project centred Indigenous leadership, lived experience, and traditional knowledge to support culturally grounded conversations about liver wellness and holistic health.
The accompanying impact strategy included community-led screening events, distribution to over 150 wellness centres, integration into national health education platforms, and a targeted festival strategy to extend reach and dialogue. The project demonstrates how participatory production, relational trust, and locally defined impact goals can support meaningful engagement within health contexts.
Selected Research Projects – Biodiversity & Impact Storytelling
Story-led Research Fellowship (UK)
As a Story Fellow, film director, and creative producer, I have supported the development of seven impact-oriented short films designed to translate academic research into compelling, accessible storytelling. Working in close partnership with researchers, the projects focus on amplifying research visibility, supporting public engagement, and enabling dialogue across policy, practice, and community contexts.
The portfolio spans themes including biodiversity, environmental economics, conservation policy, and human–nature relationships, and reflects a broader commitment to research translation as an impact practice, rather than authorship of the underlying research.



