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Bio

Isona Admetlla Font is a sociologist, cultural manager, and internationally trained audience designer (EAVE, TorinoFilmLab), originally from Barcelona and based in Berlin since 2001. She has coordinated the Berlinale World Cinema Fund since 2009, bringing over two decades of experience in international cultural cooperation, film funding, project analysis, and strategic consulting. Her work bridges curatorial vision, audience development, and intercultural dialogue, with a strong focus on emerging voices and underrepresented regions. Fluent in seven languages, she collaborates with institutions across Europe, Latin America, the Caribbean, Asia, and Africa. As a lecturer, script reader, jury member, and advisor, she contributes regularly to festivals, labs, and funding programs worldwide, supporting filmmakers through tailored training, project evaluation, and audience-focused strategies. Isona has developed her own methodology for audience design and impact strategy, rooted in her background in sociology and cultural managent. She is the creator of the WCF Audience Strategies – On the Road program,. She is committed to cinema as a tool for social change and believes in the power of collective knowledge, exchange, and collaboration to amplify the reach and relevance of transformative storytelling.