Bio
Joana do Prado is a director and screenwriter with a degree in Film from Goldsmiths College, University of London. With a diverse and sensitive gaze, she blends cinematic aesthetics with plural narratives. For television and streaming platforms, she has directed fiction series such as Status: Solteira—winner of the Tela Viva Móvel Award—and the acclaimed Na Fama e na Lama. Most recently, she was the creator, writer, and director of the documentary series Matriarchal Societies for GNT, now available on Globoplay. Her work stands out for its ability to tell stories that combine visual beauty with complex, compelling characters. She is currently leading two projects: a feature documentary about female leaders in Brazil’s Cerrado biome—women who act as guardians of the region’s water springs—and a detective fiction series, which she created and will write and direct. In the advertising world, Joana has directed campaigns for major brands such as Vivo, Jeep, Coca-Cola, Sanofi, Natura, and Brastemp/Whirlpool—the latter awarded Gold at the MAA Globes Awards. She recently launched the documentary series Um Brasil de Energia in partnership with Petrobras, which travels across Brazil portraying transformative socio-educational initiatives. Through these experiences, Joana has also begun shaping the impact potential of her projects, working to ensure that powerful stories don’t just inform, but drive real-world change.
